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important. However, it is good to note that different communities and / or countries have different cultures. American culture is Australian culture. Therefore, it is good respect and understand marketing. For example, if the Iranians have no respect for American culture and at the same time that Americans despise the Iranian culture, then This ultimately hamper international trade between or the execution of marketing plans, the most basic elements for sellers to consider about distribution channels, level of technological development, and consumer preferences. However, there are fundamental differences in each one of the market is attempting to infiltrate and challenges for weaker players to stay in business. When comparing opportunities. For example, compared to China, U.S. generates five

1

United States

13,194,700.00

Developed

2

Japan

4,366,459.00

Developed

3

Germany

2,915,867.00

Developed

4

People's Republic China

20 2644642

Development

5

United Kingdom

2,398,946.00

Developed

8

Canada

1,275,273.00

Developed

9

Spain

1,225,750.00

Developed

10

Brazil

1,067,706.00

Development

11

Russia

873,659.00

Development

14

Mexico

840,012.00

Development

15

Australia Developed countries have legal systems that are either very complex, for example, fines and penalties are very high for trademark violations in developed countries. companies. However, the market economy will experience all phases of the cycle, the growth, booms, recessions and depressions. The countries developed, developing countries may experience political instability at any time. Take for example Venezuela: Venezuela is the fifth largest reserves in the world

Culture is best defined by Kluckhohn standard ways of thinking, feeling and reacting, acquired and processed mainly by symbols, constituting the of a population speaking, the average level of education, the predominant religion, and other social conditions affect people's priorities are and how react to different events.

As I mentioned in the above, language, religious beliefs, and culture and the impact of changes in conditions of many foreign markets. On the contrary, they were not raised in the country but are trying to establish a market there, managers often abroad unless at the forefront based on the tradition of assimilation. However, as culturally diverse emerging markets become more important in international marketing of the term "aesthetics." It is usually equated with the aesthetics or the philosophy of art or philosophy of beauty, "has even been equated 1958, p. 13). Others use this term for any general inquiry into the arts, whether philosophical or scientific "or suggest that" aesthetics must be the problem of artistic and intellectual people's responses to them and the various circumstances surrounding these issues.

The concepts and values the diverse aesthetic cinema, television, video, digital art, cartography, music, literature, cuisine, etc (MG3038 notes conference, A12, "aesthetics"). This work focuses on the marketing wants is closely interconnected with the aesthetics. The use of aesthetics on marketing is revealed through the mark of a product, its trade representation and reputation of its producer. The sellers' only feelings and pleasant emotions.

Everything has been said is characteristic for marketing in the UK. The companies did not investigate the public opinion and to use this the seminars is a common practice for sellers in the UK. Not just customers, "... The old cliche" the customer knows best "always is true "(Estridge 2004, p.1).

The same marketing principles apply in the development of their needs.

To succeed in this company Chinese marketing, as well as their British counterparts are trying to find a formula that is nurtured by the Chinese psyche. To unlock the basis of consumption of Chinese vendors use a tool like factor "cool." Chinese consumers are very interested in the brands they use. So often buy products from the tastes are easy to change and is popular. Adidas is popular. Some luxury brands are very popular. iPods are very popular. Do people that things fashionable? The answer is absolutely Product must resort to other ways to attract new customers and collaborate with them for a long more products are purchased. online ads, television and press the the basic nature of Chinese culture and connect your brand with them.

Thus, China and UK are similar in their approaches to marketing, both have As for this problem is concerned, whereas the Chinese market tends to adopt the techniques already known in the world. Still, this is a feature Johnson & Johnson Company. Three months later, the company promoted the same products using the same package, and only suitable for boys or girls in the back of packaging. This little difference makes a big change in status of the company, the response has risen to 99% of customers.

4.2 Social Psychology

different culture makes the psychology of different people, some cases demonstrate this point of view. In China, people think if this company sells bronze products in China, although the company made an impressive advertising, advertising located in some specialty markets that can adapt consumer psychology.

4.3 language barrier

Language is an important hierarchical structure of social life advertising will be able to attract customers in foreign markets.

Conclusion

It is undeniable that indeed there

Marieke De Mooij, About the Author

 

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