Custom Complete
Website Colors that turn off customers
With too many colors or the wrong combination of colors in your site might alienate or completely shut customers. Out of any form of nonverbal communication, color is the quickest way to communicate a message and meaning. And marketers spend lots of time and money determining the colors to better market their products: the colors that show the highest amount of return on investment.
Choose colors carefully
The right colors can mean bigger profits for your website. You may even want to hire a professional web designer help. Make sure the web designer you hire is not just a programmer, but also a graphic designer and / or marketer. After all, the reason why 99% of all websites fail is because it was created by a technician rather than a marketing expert.
So What colors are best for your site?
It's hard to say. Again, you may want to hire a professional to help you. However, The following tips will help you understand the underlying meaning behind color so you can be guided to make the right decision. Note that depending of its value or intensity, one color can give very different emotions.
Red - Stimulating. Exciting. Energizing. Appetizing. When you see the red eyes, chemical responses in your body that your blood pressure, pulse, and adrenaline to increase. Fire engine red is more energetic than a more traditional burgundy.
Pink - Feliz. Romantic. Energetic. Youth. Best used for less expensive products and fashion. vibrant roses are common in the cosmetics industry. Rose gum can be considered immature But fuchsia or magenta are considered more sophisticated.
Orange - Friendly. Adventurous. Energizing. Invite. Of all the colors, orange is the hottest. As reda € ™ s exciting effect, orange is often associated with bright sunsets or fall foliage. Orange contains the drama of red with the cheerfulness of yellow. Neon orange tends to load and is the most disliked color, but a more moderate vivid orange is highly effective for point of purchase graphics and special offers.
Yellow - Warm. Sunny. Cheerful. Vibrant. Yellow is equivalent to enlightenment and imagination. This color is especially effective for service industries food because of the association to bananas, custards and lemons. Pale yellow is an excellent choice for point of purchase materials (materials in the box register or a reception), since the eye sees the highly reflective yellow before notices any other color.
Brown - Rich. Refugio. Durable. Sensible. Brown is an earth tone and is related to Eartha ™ s € consolidation and stability qualities. Overall results, brown a positive response, but wrong shade can lead to clients in relation to dirty, which could be detrimental to a product in the fashion industry, for example. Brown works well with food products since customers also refer to root beer, coffee and chocolate.
Blue - Cool. Trust. Serene. Accordingly. As blue earthy brown color, is related to the sky and water, the two constants of confidence in our lives. The blue color is ideal for websites, especially websites e-commerce. Many banks and financial institutions use blue in their marketing because it makes customers feel more trusting. Blue also can generate a cold, distant feeling, business, otherwise generate a personal relationship with the customer.
Green - Refreshing. Healing. Fresco. Soothing. Green offers the widest array of choices of all the colors of the rainbow. Green works well for personal hygiene or beauty products because of their smooth and flattering tones. Most Green People Connection with nature, but think of the foliage or grass. Mint green looks so fresh while bright greens are associated with the grass. emerald green are elegant and deep greens are associated with money and prestige. Green also combines well with many other colors and can also function as an impasse.
Purple - Elegant. Sensual. Regal. Mysterious. Purple is seen as sensual and spiritual, as it combines the sexuality of sereneness red and blue. It is best used with creative products new products, or cutting-edge products. Deep purple is associated with regal sophistication and lavender has a more subtle nostalgic appeal.
The Neutral - Classic. Quality. Natural. Timeless. The neutral tones of beige, gray and dark gray, to emulate the psychological message of dependability and timelessness. They are considered safe and non-offensive and does not slip out of fashion, because they are always fashionable.
White - Pure. Brilliant. Pristine. Simple. While white can signify clean elegance, can also be considered generic and stark, unless you have stylish graphics to complement the target.
Black â € "Strong. Classic. mysterious. Powerful. Black is most closely associated with the night. Black is seen as powerful, dramatic, elegant and expensive. In food packaging, a customer pay more for a gourmet image. Although black is associated with mourning, its positive associations far outweigh the negatives. Warning: too much black can be overkill.
About the Author
Christie Turley is a web marketing expert and author of the Not-So-Dumb Blond Internet Guides. RATE YOUR WEBSITE with her complimentary online Web Site Diagnostic tool and BOOST your Web Profits
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