Logo Size

Logo Size

Steps to a Better Logo Design!

Steps to a Better Logo Design!

Know your audience

Know Your Customer

To design a good logo, it is necessary to know the client and customer of his client, too. Many customers can come to you request a particular style of logo, or use of a particular symbol. Dig deeper to find out what is unique about your client, how to solve customer problems, and its objective is market.

No idea is too stupid

Brainstorming is often the key to a good logo. Once you've fully explored your customers and your market, start writing the words that apply to your client. In fact, this is a step that should be done with his client. If the customer is not going to spend time in a "formal" brainstorming, at least get them to give you a list of words that describe your company. Do not throw anything for being too "dumb", sometimes "out there" the idea is, the more unique the resulting logo.

Consider the competition

We are recently discussed in the forum or not a company logo should be noted. I think what we should and that is the purpose of a logo to stand out from the crowd. Others argued that while a logo should be unique, must still be similar to other logos similar businesses.
Whatever your views on the subject, is a good idea to take a look at the competition. The yellow pages can be a good starting point. Magazines industry dedicated to its customers also can be useful. A web search certainly turn a variety of logos for the contest.

Note into account the client's budget
When interviewing a potential client, it is important to ask about your budget, not only for the design of the logo but also for printing. Perhaps they are a big company and can afford four process color printing, or have a need for four-color advertising.
Maybe it's a medium-sized business, and allowed two color printing with bleeds and metal plates. Then it is okay to use shades of color, colors and touch as this type of logo required metal plates to be printed, which increases the cost of printing.
What if it's a small start-up company with a limited budget? You might consider a design in one color, with shades of that color. However, you need metal plates, but you only need one which reduces costs considerably. Or you can design a logo in two colors, but one that does not use colors and shades of colors which do not touch. You can then get away with laser copy of the camera ready or velox and metal plates shall not be required, and costs are significantly reduced.

Start without team
The computer can be a tool for design. You can work up to ten variants of a design in minutes, often designs that might not have occurred to you, even without the flexibility of a computer. Whether or not you can draw, I encourage you to start designing without your computer.
The design, without the computer really forces you to focus on the job at hand. Instead of just pulling the rectangle or ellipse tool, you start to really think about what he says rectangle or a circle about the company.

If you have never done sketches before designing a logo, I encourage you to try. You may be surprised in the results.

For an expanded version of this article offers more detailed steps for a better logo design, visit www.Logo-Mojo.com

About the Author

Logo Design Company Since 1992

Since 1992 we have developed some of the most interesting and brandable logos, over 30 000 to be exact. Our online portfolio is larger than any other design firm and our packages offer more than double than any other logo company for less the money. Why would you pay more for less?
www.Logo-Mojo.com