Road Frameset

Road Frameset

Demystifying Search Engine Optimization - Part 3

Demystifying Search Engine Optimization

Part 3 - Road Blocks for Search Engines

In the first part of this series Search Engine Optimization Demystified - Part One, we examined the players in the game engine optimization search. Understanding the industry helps us to see separate schedule and the actual performance of search engines mythology popularized by those who seek to make money fast release of SEO services.

In the second part of the series of search Demystified engine optimization - the second part, we saw how search engines see your site. We went through classification, indexing and rules to follow to obtain the best results for an excellent natural search results.

In this sense, the third article of this series I will explain how search engines can be prevented from ever getting to your site and how they can be restricted to parts of your site through bad practices of web development. This results in engine poor search ranking and low levels of natural search traffic.

Meta Tags

There are ways that the webmaster can intentionally reported instruct search engine robots to index a website. There are some good reasons for doing this. For example, we have a client that only serves the government on construction projects and only uses its website as an addendum to its bid. He does not want the general public to find their place and answer calls from the public would be a nuisance.

We've added the meta tag to the code of your site: <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
It looks like what it does; that tells the search engine "robot " not to index the page or follow the links from it.

Now, before of becoming paranoid - I've never seen this done with malice, but if you have a robots meta tag on your site should read: <META NAME = "ROBOTS " CONTENT = "INDEX FOLLOW ">
Since search engines assume that this is the default setting is not really necessary to have this label in place.

There are also meta tags that can tell search engines what content to wait in this web site. This can reduce traffic on purpose, for example: <META NAME = "PÚBLICO " CONTENT = "ADULTOS ">
This label is used by search engines to filter Search results for people who set your search preferences to exclude explicit content.

You can view the META tags that have been used on its website looking at the source code of the site through your browser. For example, Internet Explorer, select "" Source "View "Menu. The meta tags will be at the top of the file between <head>
labels - If you hit your <body>
label I 'gone too far.

Frame Games

A frameset is a collection of Web pages coded so that parts of the screen display content different file. This used to be an easy way for a fan to put a navigation bar on every page of a site. Marco states that are not used professional webmasters more because of the negative impact they have with search engines. Given that the first picture came out in mid 1990 's, encoding has evolved to the point where webmasters can build Web sites faster and more easily without rack kits.

The first page page of the site is heavier by search engines. The weighting is done according to several factors, including the amount of text on the page reference. From the first page of a frameset is just a set of instructions of code to the browser on how to find and use the files on the next page, which is a frameset that does is " degrade" all pages of a site to a level further down the page hierarchy. Search engines use the page hierarchy to determine the importance of the page of your website. If your first page has no content in it, will be put wrong, and if all other pages are secondary to the first page to be ranked even lower.

A frameset page typically looks something like this in the code view:
<HTML>
<HEAD>
A frameset document <TITLE> simple </ TITLE>
</ HEAD>
<FRAMESET Cols = "20%, 80% ">
Rows="100, <FRAMESET 200">
Src="frame1.html"> <FRAME
Src="frame2.jpg"> <FRAME
</ Frameset>
Src="frame3.html"> <FRAME
</ Frameset>
</ HTML>

As you can see there is absolutely nothing in the way of the actual words of the page that can be indexed by the engines search. You can understand now why the use of a frameset negative impact on your search engine rankings.

In addition, search engines like to pursue a good set of hierarchical links to index the site content. While his menu with all the links frame1.html may be contained in the above code view, is conducting the search engine goes a step further to find that menu. As mentioned, this is actually how the frameset struck by all that a level and makes the jump search engine through an extra hoop to get to your content. Search engines awaits us as site owners to jump through additional hoops to appease them - that don 't like it at all when the tables are turned, and rank your site accordingly.

Media-Rich Home Pages

pages containing rich media Flash, images, video and other multimedia files such as the primary content. If you only remember one thing about search engines, remember this: search engines can only read the text.

Search engines can not read images or written text in images. They can not read the text within Flash movies or understand the commentary voice-over video. Files PDF are often encoded as jpeg images and can not be read by search engines when stored in this format. Search engines can only read the text contained HTML and meta tags (which are written specifically for search engines.)

A common misuse of Flash is the "splash " or "Landing " page. This is a page that is just a picture or video with just a "Enter Here " in it. Given that search engines can not read the contents of an image or a Flash movie, this page is blank to them. If the "Enter here " link is also encoded into the Flash movie search engines can not see the link and will not be able to reach any page within your site, regardless of whether they use Flash or HTML.

Some websites are written entirely in Flash and not accessible to search engines as it is. There are several ways around the Flash barrier, such as creating an HTML version of the page with meta tags and the use of additional navigation links in HTML. But why put a barrier to search engines in place first? We recommend using Flash for decorative purposes. You might only be used in a way that if he retires, search engines would still have everything you need to index the site properly.

To test your site 's accessibility to search engines to check whether you can copy and paste the text from a web browser to your text editor. If the text is written in HTML to be able to do this. If you can 't, it is likely that search engines will not be able to read this text. A website entirely in Flash or images is usually the result of an effort web development company driven mainly by the graphic design staff with little or no information from professional web development. If you are developing a website for business rather than a movie, an event or an art exhibition, you are better to listen to the advice of web development professionals who are trained on the concepts of SEO for a maximum return on investment through better placement search engine.

Other landing pages

A landing page may not be multimedia, but may have very little content in it to " direct" users to a specific location on the site. In Canada we often see the landing page for users to click on the links, either in French or English versions of the site. This can be avoided using scripts that detects the default language of the browser and redirect users to the language of their choice without having to click on a link. In language specific directions of the website is another good practice. Also put the link to the choice of language on every page of the site navigation. This allows users to switch languages from any page on the site. This is important once you realize that search engines often show internal pages instead of the homepage of a site in their search results pages. Well optimized sites prevent low landing pages.

Dynamic Content and Menus

Search engines can not read the text that is dynamically created when a user asks for it. A search engine will follow all you can see links to a website. However, a search engine does not mention the search terms in a " search box to see which other content that you have in your database. If you have a Web site that you should have driven "hard code " links to data search engine can follow, or most of your website will not be indexed.

Search engines can not read text embedded in JavaScript or any scripting language requiring that the user does something (like choosing between a drop-down list of options) to get new content. Therefore, most of the drop-down navigation bars kind you see in the top of web pages are actually barriers to search engines. Unless a search engine spider sees an effective link coded, the lost. This is actually the most common barrier is seen on a website because without personal experience of web design are not aware of the fact that search engines can not read the script menu.

As an aside, Javascript drop down menus are also usually less human-friendly due to the fact that difficult to operate manually, and do not provide any reference point for navigation from the pulldown menu 'snaps back Safety 'disappear as soon as you click. Although there are several methods to return "move " this obstacle, these are measures to stop of difference that can and should be avoided.

Remove the roadblocks!

As we have seen, there are many web design practices in common use site Today they put up barriers to search engines. The more experience you have in your SEO webmaster, less likely to engage in practices that may confuse or mislead search engines. But you, as owner of a website, it should be clear that the developer of your site SEO is important to you. SEO is a long time and requires a training. Unless you request a web site search engine friendly - and pay for one - are not likely to get one. If you have any of the above barriers in place in place, we encourage you to give us a call today to see how we can break the deadlock search engine is likely in.

By Candace Carter, Back2Front - The People Web Site. December 2009

www.back2front.ca

About the Author

Candace Carter is an artist, web designer, computer programmer, entrepreneur, writer, and public speaker. Candace was educated in Fine Art and Agriculture at the University of Guelph and in Computer Programming at the University of Ryerson. She worked in web development for high-tech firms Sun Microsystems, MCI-WorldCom, and Tucows until the high-tech meltdown in 2001.

Candace launched Back2Front - The Web Site People with a partner in 2002. Leveraging the power of the Internet, Back2Front's growing team of web designers and developers work on-line, reducing environmental impact by eliminating the need for a daily commute. Back2Front is one of the most successful web site management companies in the GTA, providing long-term, fully managed web site services for a large roster of business clientele. Candace credits Back2Front’s success to an innovative business model of providing unlimited service for a flat, per-page fee.

Candace is an accomplished public speaker, with a friendly and knowledgeable style. Candace is a passionate crusader for excellence and value and it shows in her lively presentations. Candace is an expert in human/computer user interface, web design, and search engine optimization. The Back2Front team continuously conducts research, testing, and development that keep the company and Candace at the top of their field.