Carbon Press
Go Zero Carbon: An Approach for Small Business
How to make your payment environmentalism!
STEP 1: Account:
Every time you drive your car contributes to global warming. The same is true for light energy from light, unless you are buying from alternative sources.
This article will help to offset carbon emissions. It's not so expensive to do, and helps pay for some of the environmental costs incurred by your company.
Discovering our carbon footprint was not as easy as we thought it would be. I had heard of the opportunities of carbon offsets for a while, and we wanted to do it, but we did not know how. Most of the information used for determining carbon generated is consumer-oriented, non-manufacturing business small.
We found these sites particularly useful in trying to arrive at the figures and only have these links can save you hours of time:
http://www.carboncounter.org/
http://www.carbonfootprint.com/
http://www.climatecrisis.net/takeaction/carboncalculator/
http://www.carbonfund.org/site/
Using these sites, the company of ten employees produces carbon emissions of these six sources. Figures are in metric tons:
1. travel used: 28.9 tons
2. Employee business travel: 13.44 tons
3. Shop gases (welding): 0.11 tons
4. company vehicles: 6.02 tons
5. Electricity: 2.43 tons
6. Natural gas: 0.47 tons
Our biggest impact employee commute and travel. Electricity is low because ninety percent of our energy comes from green sources. Compact fluorescent bulbs are used in the plant.
The question is, once you are able to to calculate their actual displacement, how to make it your advantage? That comes with who you choose to work with for their displacement.
STEP 2: Choose your organization
You can go online and see a number of organizations that offer various possibilities for displacement. From this, you can actually see what you are going pay for your off-set.
http://www.ecobusinesslinks.com/carbon_offset_wind_credits_carbon_reduction.htm
There have been some rumors in the press that issue whether the money donated to offset some organizations are actually being used for that purpose. Research your informed choice.
The company who chose to work with and is not on this list. Forest Guardians, an environmental organization New Mexico, has been involved in tree planting programs around the beds of streams in New Mexico, which supports most of biodiversity. Just as I was about to choose the place to offset my carbon, assistant director, Carol Norton, called me and asked me to work with them. I've been a supporter of them for many years.
Its mission is:
"For protect and restore wildlands and wildlife native to the American Southwest through fundamental reform of public policies and practices. Our objectives are protect and restore native biodiversity and watersheds of the southwestern United States, educate and enlist citizens to support protection of forests, rivers, deserts and grasslands of this arid region, defender of the principles of conservation biology in plans to restore degraded ecosystems and watersheds basins; enforce and strengthen environmental legislation to support communities in efforts to protect their land and to practice and promote sustainable use of resources natural. "
Since I know that the organization has the integrity, I can be sure that the money will be effectively offset the carbon we use through tree planting. Also, I saw a greater opportunity to build your network.
One thing that particularly attracted me about Forest Guardians is directed to their travel entire ecosystems. Secondly, they were willing to work with me in a press release. Going Green is what to do, but it costs money. So if you can, working with an organization that will give you publicity. Ask a link from your site and see if you write something about you in their newsletter.
In this regard, it is great if you can find a local organization, and that will be more responsive and easier access.
STEP 3: Write a Press Release Press
The critical thing now is to get the support of the community that shares their values green. This is a great advantage because socially responsible jewelry, including agreement with the leaders of our industry, such as Martin Rapaport, has a chance of becoming the luxury brand. A large number of people in our country, such time up to twenty percent are interested in supporting companies that are socially responsible.
It is necessary to provide these people realize that because there is need your support. Being socially responsible costs money.
I write a lot of press releases and I used to write only the bored. Here is an example of what I consider bad news.
Then I realized that the editors see hundreds of these a day, probably, and are looking for press releases are interesting and provocative, even.
My latest press release about how I changed it to a supplier of fair trade in Bali despite the higher costs people I was working with India and Thailand.
I drew the attention of a senior editor of a major trade magazine that was offended by my blood, call a red herring Diamonds. "I wrote a long response to your protest. In the end, he really appreciated my point of view. I realize that it was played with fire and, fortunately, did not burn. The launch was chosen by JCK.
Here is my press release for my Zero Carbon. I admit, is a nut little, and I may change for some editors I know would not be in it, but for a general release, which could only catch the attention of some people.
In addition, here are some of the services we use press release:
http://www.prweb.com/
http://home.businesswire.com/
http://www.i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pr.com/
After releasing your information to these sites go to Google and alerts where it gets picked up. Simply enter the search terms in the box and select how often you want updates. Then Google will send emails to the email address you provide, with all instances of that term is used for the selected time.
You can then go through them one by one and see how you or someone else found using that term. These are great because even though may take a little time to explore, can be treasure troves of marketing. If you go about this, please return to this site and share information, especially if you are able to find more about going from zero carbon. We are always looking for ways to improve.
About the Author
Marc Choyt is President of Reflective Images, www.celticjewelry.com, a jewelry company that practices socially responsible business.Marc authors www.fairjewelry.org a movement website for consumers and jewelers supporting green and fair trade jewelry. He also originated The Circle Manifesto, www.circlemanifesto.com, a business model based on indigenous traditions.
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