Record Brake
Want your Internet Marketing to generate braking records (affiliate) sales? In short these two huge Tippps ™ in practice
Regardless of the methods or strategies that are being used in the Internet market is a tough go around. Would not you agree?
But enough about the problems associated with Internet marketing. Concentrate instead on the benefits you expect to get from their investments of time, money, energy and brain cells in your internet marketing business or their online marketing campaigns for their brick and mortar business.
This is what we, the BizzBoosters wishes of our investments: lots of traffic to our sites, dozens of potential customers and prospects (FREE is even better), lots of subscribers to our eBizzLetter ™, a lot of customers, and tons of sales in the post-process of our own product sales or sales Affiliate.
That seems a tall order. And frankly, what used to be. Then we "discovered" some marketing principles and practices (We now call TIPPPS ™) that once applied to our entire internet marketing materials and campaigns, as incredible (and expected) results. Now get all the benefits mentioned in abundance, and more.
Want to know what two of TIPPPS ™ are? I warn you, it is not high-tech or mysterious "secrets." In fact, they are quite simple and common sense. However, as we all know (and the testimony of every day ...), common sense is not common practice.
The first TIPPPS ™ I will share with you is this TIPPPS (Thoughts, Principles and Practices Ideas for Professional Success): "People buy on emotion (the heart), and then justify with facts (head).
That is a fact of (business) life that Lord Chesterfield alluded to a while back, when he wrote,
"The men and women, are more often directed by his heart for your understanding. "
And more recently, Cathleen Fillmore professional speaker said that
"Shopping is more often based on the chemistry that logic, the Chemistry plays a much larger
in our decisions than we realize, even for seemingly small. "
And the chemistry takes place in the heart, not head.
You can oppose this TIPPPS ™. You may want to shout, "No! No, I'm not rational, cognitive human being! I calm, considered, thoughtful decisions! I do not buy on emotion! "But do you. Everyone does.
If you think about it, and if you are honest with yourself, you have to admit that most of its decisions are often made on the basis of "This is what I do." Then think of all the reasons why I want to do is really the logical "thing to do. We all buy on emotion and justify with facts.
The fact that we buy on emotion is a natural fact, neither good nor bad. An emotional decision is not necessarily the wrong decision. There is no shame in admitting us emotional creatures and that emotion has a powerful influence on everything we do, think and choose. In fact, it is foolish not to acknowledge it.
Communication, on the Internet or elsewhere, is a "contact" sport. The truth is that if you want to reach, persuade or motivate people, you have to make emotional contact with them. You have to reach the hearts and minds of its visitors, listeners and readers.
Contrary to academic training, people buy on emotion and justify with facts. And the sooner I accepted this basic principle of communication, the faster you can use to become more effective and persuasive in their own communication, especially on the Internet.
This leads directly to the second ™ TIPPPS it is: Benefit! Benefits! Benefits!
One of the 88 TIPPPS ™ in my book of milk and cookies for success is
"If you are not buying what you're selling what you do best is a good motherfucker Basta! "
Before you start thinking that I'm using bad words, here is the follow-up with this statement:
"As a seller, you have many more chances of success if you use a compelling
Statement of Benefits (SOB) that clearly tells your potential customer
What's in it for them if you buy you have to sell. "
SOB ... No SOF (Statement of features)!
Benefits in abundance, and ignore the features! "At least at first ... The problem is that Most sellers do not know the difference between the two. Let me shed some light on this. A feature is what something is or has, while a benefit is be doing something. And even better if you can say that "NO" in terms of making it for me, the buyer.
Example. This lawn mower a blade 28 inches (function-what? Who cares?). This means you can mow the lawn is less time (overall benefit) ... and you can use the time saved to do things they would rather be doing ... such as fishing, golf, gardening (personal gain).
That one of the following two approaches do you think is more likely to attract Bob (who foresees a big bull in the shop) to get your credit card?
"Good morning, sir. That baby has a 28-inch blade, you know?"
(
Bob thinking
"Who cares?")
"Good morning sir. That baby will cut your mowing time to half. Now, what could you do with t
About the Author
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