Red Bike
TV-sport bikes Motor Company for young women athletes
In line with its intention to introduce seasonal limited editions every year, and in an effort to ring in the spirit of tennis in India, TVS Motor Company has signed a one-year agreement with All England Lawn Tennis Club (AELTC) and the dealer Official Wimbledon tournaments. As part of this association, TVS Motor Company will bring out two thrilling designed, limited edition scooters, inspired by the imaginary contemporary, classic and sports "spirit of Wimbledon.
The TVS Scooty Wimbledon Collection, namely, Wimbledon and the Xtreme class Wimbledon will be launched to coincide with the Wimbledon season, beginning in June. While the former is a classic interpretation of the Wimbledon colors, pure white purple and green flow-strokes, the latter is an exciting red scooter with 'never before' graffiti art that captures the pure excitement of tennis!
"At TVS, constantly study the leading style and fashion trends in India and abroad to assist the development of the themes each season. We note that there is a growing trend of sports and fitness awareness among young people is reflected in fashion trends. They tend to identify with the tennis stars, who continue to a long history of being style and fashion icons "said S Srinivas, General Manager Marketing, TVS Motor Company.
"The TVS Scooty Wimbledon collection consisting of 10,000 bikes were conducted as a tribute to women with sporty attitude. Buyers of the Scooty Pep + Wimbledon collection will receive a complementary sweatshirt Scooty-Wimbledon and a sporty sling bag. Being a limited edition, the Wimbledon collection will retail at a premium of Rs.1599 over regular colors. " Added.
Wimbledon Collection supports the fact that Scooty Pep + is a brand that is known for innovations and style remains the brand of two wheels exciting for girls. Each color in its repertoire allows the girl to express her unique style and personality. Girls can choose between Pink Alegre, Mystic or mauve or our range of 99 colors that are tailored especially for her!
- End -
ZZEBRA is an independent communication company based in Mumbai (formerly Bombay) with regional offices in major cities of India - New Delhi, Bangalore and Chennai. The network also includes Zzebra Kolkata, Bangalore, Hyderabad, Ahmedabad and Pune. Founded in 2003, the Company core team includes CP Thomas, Pooja Chaudhri, and Prashant Shivram.
For More details please contact:
Gaurav Gupta: + 91-9833994227, gaurav@zzebra.net
Ashwin Chandrasekhar: +91-9892367006, ashwin.c84 @ gmail.com
About the Author
Started as a free lance writer earlier for Maharashtra Herald Newspaper, then with the Pune-Mid-Day. Have also contributed for articles on websites
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